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Think New ASEAN! 2nd edition
Philip Kotler
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Think New ASEAN! 2nd edition
Philip Kotler
Presents for businesses to engage empowered and well-informed customers. This book brings marketers with strategies for the changing lifestyle, needs and wants of consumers. It offers insights on the transformations and developments in the region.
264 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 16, 2014 |
| ISBN13 | 9789814595162 |
| Publishers | McGraw-Hill Education (Asia) |
| Pages | 264 |
| Dimensions | 160 × 235 × 20 mm · 550 g |
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